Today, as a celebration of finishing 10 podcasts, we’re going to do a recap podcast where we go back and cover incredible tips we’ve learned from our guests.
Hiring Your First Sales Person for Video Production
- Don’t call them a salesperson
- A sales person must be an integral part of your team
- They love video
- A “pro” salesperson will rarely work as a video sales person
The Seasons of Sales
- Know your client’s calendar
- Hit them with ideas when they need them
- Clients and agencies LOVE ideas
- Know their fiscal calendar
Managing Client Relationships for the Win - With Elements Studio of North Carolina
- Put everything in the SOW
- Make sure to DO an SOW
- Good fences make good neighbors
- This really helps with the client is doing some of the stuff for the project
- Don’t hesitate to OVER-communicate
- AND…Make the first 30 minutes on set completely awesome for the client
Making Sales Easy by Going After Low-Hanging Fruit with Jen O’Brien
- Get a referral from every job
- Land and expand
- Pitch different departments
- Take advantage of making explainers, talking heads, etc. for other clients within the org
Creating Systems to Grow Your Video Production Company
- Basic Gear Management System as your starter system
- We all have this problem of not having all our gear on set sometimes
- Start small on systems and grow out from there
- Don’t recreate the wheel on every project
Creating a TRULY Creative-First Video Production Company - With Tony Fulgham
- Take your creative seriously
- Practice your creativity with - “experiments”
- Pitch your creative properly (make sure they understand the process)
- Get paid for your creative - even if it’s only a little in the beginning
Doing Well by Doing Good with Soulcraft - With Aaron Straight
- Following the thread of your career, what gives you satisfaction and pleasure in life
- Your career doesn’t have to be all planned out - you can go from one thing to the next and follow your bliss
- You can open many doors in pursuing what you love
- You can really start to define your niche in this way, too
The View From the Top with Shane Dillon
- The best companies COMMUNICATE
- People who really listen succeed
- Companies that really listen reduce scope creep
- Prod. Co.’s that really listen have the best relationships with their clients
Scaling Video Production with Multiple Offices and SEO - With Blake Barnett
- Be willing to think outside the box to grow
- You’ve got to think outside the box in our business to be able to get attention and be successful
- One way is through good Search Engine Operation (SEO)
- Another way is launching side ventures (likes Shoots.Video) to boost your brand
