What do you think of when you think “Client Experience”?
What is the revenue value of creating a positive client experience? The improvement in project quality with the client?
Sit back and enjoy my interview with Director of Video Production Alex Manning and company owner Steve Jolly of Elements Studio (https://www.elements-studio.net) as we talk about how you can use amazing client experiences to drive your success to new heights.
Here are some takeaways…
- Divide and conquer the relationship when you can. Have one person for creative, and one person for the deal.
- Be sure to set down EVERYTHING on paper in your Statement of Work. This is especially true if the client is taking on something you should be doing but they can’t afford to pay for it.
- Make the first 30 minutes on set completely awesome for the client.
- Make sure to roll straight from Production into Post without a break - don’t lose the momentum.
- Identify your Post milestones clearly in emails as you’re going back and forth on deliverables to reduce creep.
- Overall - OVER communicate with the client whenever you can.
- And finally, how to use the WRAP stage to begin the whole process again and get that next project off the ground.
This podcast brought to you from the good people at Pipeline Video Production Platform (https://www.videopipeline.io). Pipeline is your all-in-one solution to managing the chaos of video production projects from budgets, to schedules, to deliverables and everything in between.
