Description

Reflections on the process of using franchising to grow a business

Carson Wagner was a teenager when she founded Lifetime of Love Nannies. Just six years later she is using franchising to expand her business across all fifty states in the USA.

Lifetime of Love Nannies provides a range of home best care services for children, the elderly and pets that are available 24/7.

In an episode of The Independent Minds Carson discusses with host Michael Millward how she has developed her franchise model so that she can expand her business. Their conversation covers

• The need that Carson identified that led to the launch of Lifetime of Love Nannies
• The unique selling point of Lifetime of Love Nannies.
• The lessons Carson has learnt about running a business.
• The pros and cons of growing in a conventional non franchise way
• The differences between recruiting employees and recruiting franchisees
• What Carson looks for in a franchisee
• How Carson identified what support she will provide to franchisees
• The value of systemisation and routines

More information about Carson Wagner and Michael Millward is available at abeceder.

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