In this episode, Rustam Irani shares a powerful personal experience from his time as a higher ed CMO, highlighting the hidden dangers of over communication in student marketing and admissions. He walks through a pivotal project where his team audited every piece of communication sent to students from inquiry to graduation and uncovered an overwhelming and chaotic messaging environment. Through this eye opening exercise, Rustam emphasizes the importance of aligning teams, reducing overlap, and crafting a streamlined, student centered communication strategy.
Resources Mentioned:•
Miro Student Journey Framework - https://miro.com/app/board/uXjVK7WgQac=/?share_link_id=90885879347
Timestamps:• 00:00 – The disconnect between campaign performance and enrollment rates
• 01:30 – The chaos of overlapping campaigns across departments
• 03:00 – Launching a full audit of student communications
• 04:15 – Mapping communications in a giant conference room
• 06:30 – Realizing the sheer volume and redundancy of messaging
• 08:00 – How cross-team alignment sparked real change
• 09:20 – Rebuilding automations and streamlining messaging
• 11:00 – Navigating tough interdepartmental conversations
• 12:15 – Introducing a Miro-based framework for auditing communications
• 13:20 – Final challenge: take the first step to uncover your own opportunities
