Description

📄Is your founder-led sales approach hitting a wall? You're not alone. In this episode of B2B Marketing Pint, Brian and Brendan sit down with Craig Heward—founder of the Sales Mentor Collective—to explore the often messy transition from founder-led sales to a scalable, repeatable revenue engine.

Expect candid conversation (and a few cold ones) as we unpack:

• Why most founders wait too long to hire real sales help
• How to spot whether you need a hunter, closer, or something in between
• What you must write down before scaling sales (spoiler: it’s more than you think)
• How to stop the finger-pointing between marketing and sales
• Plus, Craig’s take on the biggest myth about salespeople

Grab a pint and join us for some revenue therapy. Because scaling sales isn't magic—it's process, patience, and a pint of honesty.