Episode Summary: In this insightful episode, Greg sits with Tim Smith to discuss COHEZION, a community-focused tool designed to streamline player engagement and community analytics. Tim shares his journey from gamer to entrepreneur, highlighting how his platform helps studios understand and leverage their community data for increased player retention and satisfaction.
Key Takeaways (with timestamps):
- Community-Driven Development (07:10): Engaging communities early significantly boosts loyalty and advocacy.
- Value of Data (17:07): Leveraging qualitative and quantitative data from player feedback provides deeper insights into community needs.
- Optimizing Workflow with Automation (35:09): Automation reduces burnout by streamlining tasks, allowing community managers to focus on meaningful player interactions.
- Early Community Building (07:46): Building communities early in the development cycle is critical to long-term game success.
- Importance of Feedback Loops (37:39): Keeping players informed on issue resolution enhances satisfaction and trust.
- Evolving Role of Community Managers (12:07): Today's community managers require diverse skill sets, from analytics to direct community engagement, highlighting the importance of supportive tools.
Notable Quotes:
- "In traditional SaaS, they would kill for this amount of data." – Tim Smith
- "Community managers are your allies; you just need to get them the information so they can bring it to the appropriate sources." – Greg
Links:
This weeks episode is sponsored by Nexys Wireless. Check out the REDMAGIC Pro 10 - www.nexysmobile.com/redmagic
