In this episode, Greg sits down with Jim Welch, a composer turned developer turned studio founder whose creative journey spans Dragon Ball Z trailers to launching a party game in the spirit of Jackbox. We explore Jim’s path from audio to entrepreneurship, the founding of The Devhouse Agency, and why his team is now investing in original IP. From creative leadership to WebGL distribution strategy, this episode is packed with insights for anyone building in games, immersive tech, or creative services.
01:22 – Starting with Sound: Jim shares his journey from composing for anime at Funimation to learning code through game jams.
07:27 – Founding Devhouse: Why starting a co-dev studio wasn’t a single moment, but a gradual realization built from side projects and passion.
09:32 – Hiring to Solve Pain: Early hires were engineers just like Jim, generalists who could help him scale his overloaded client work.
14:18 – Specialist vs. Generalist: How Devhouse learned to brand and position its skills clearly as the business matured.
20:30 – First Clients Came from Network: Jim leveraged relationships with former collaborators and positioned himself affordably as a solo founder.
26:29 – Why Build Original IP Now: Diversification and creative satisfaction. Jim didn’t want Devhouse to only live or die by service contracts.
29:02 – Trash Heist — Devhouse’s New Game: A phone-based party game with competitive chaos and second-screen play. Inspired by Jackbox, built to bring people together.
32:54 – Distribution Strategy: WebGL makes cross-platform play possible. Steam is the starting point, but smart TVs and casting are in the conversation.
35:33 – Balancing Client Work and Passion Projects: Dedicated internal teams and careful scoping allow for parallel development of games and service work.
37:16 – Founder Lessons: Sales and people management were the biggest curveballs. Learning to lead and let go is a continuous process.
40:10 – Where Gaming is Headed: Shrinking AAA budgets, a rise in small studio bets, and the growing importance of authentic community building.
45:19 – Call to Action: Trash Heist is dropping soon — Jim encourages listeners to check it out and support indie innovation.
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