Overview
Marketing in games isn’t just flashy ads and cool trailers—it’s a battlefield of strategy, alignment, and constant reinvention. In this episode, Christine Dark shares lessons from her career building B2B marketing engines that scale, from scrappy startups to global brands. Her journey—from teaching salsa to leading high-performing teams—shows how creativity and structure meet in the business of games
Episode Highlights
- .The surprising parallels between AAA vs. indie studios and corporate vs. startup marketing
- Why interviewing for leadership roles goes both ways—and how to avoid misalignment with execs.
- .Delegation lessons: why hiring cheap can cost more, and how to balance junior growth with execution
- OKRs (Objectives & Key Results) as a tool to align creative marketing with measurable company impact.
- Indie advice: what type of marketer to hire first when you’re two devs with a great game but zero promotion.
- .Building evangelists: how customer marketing programs turn clients into advocates
Why It Matters
For studio leads, LiveOps managers, or indie founders, this episode is a roadmap to scaling marketing without losing sight of authenticity. You’ll walk away with clarity on how to structure your first marketing hire, practical delegation tactics, and how to align creative efforts with KPIs that actually move revenue. Think of it as a playbook for turning marketing from “nice-to-have” into a growth engine.
About the Guest
.Christine Dark is a veteran marketing leader with deep expertise in B2B growth, customer engagement, and creative brand-building. She’s known for transforming visions into measurable results, from doubling revenues to launching innovative customer marketing programs. Her career blends entrepreneurial scrappiness with corporate leadership, making her a go-to voice on what works—and what doesn’t—in modern marketing
Next Steps
🔗 Dive deeper at PlayerDriven.io for consulting, learning resources, and community discussions.
💬 Join the Player Driven Discord to connect with peers on retention, LiveOps, publishing, and more.
