The manufacturing industry is an interesting one. It's responsible for a big part of the innovation in the world, but it's a mystery to many of us. To learn more about it Felicjan invited Cecilia Hamren, the VP of Field Marketing at Tacton Systems on to the show.
Cecilia shares with us what marketing in the manufacturing industry looks like and how it's different from other industries. We learn about the tactics that work best and why building relationships is one of the best investments.
In the 2nd part of the conversation, Felicjan asks Cecilia about the similarities and differences between marketers and engineers. What can we learn from each other and what to focus on when hiring for these roles.
Cecilia on Linkedin - https://www.linkedin.com/in/ceciliahamren/
Tacton Systems - https://www.tacton.com/
Timestamps:
00:00 - intro + Cecilia's transition from engineering to marketing
02:18 - What should every B2B leader know about marketing in the manufacturing industry?
06:15 - Were Broken supply chains a challenge for marketing?
09:00 - What marketing tactics work best when selling to manufacturers
11:10 - The BDR team reports to marketing
13:05 - What can marketers learn from engineers?
16:20 - Should marketers learn about project management?
17:35 - Biggest difference between marketers and engineers
19:50 - Is recruiting for a marketing role different from recruiting engineers?
22:50 - Dark social in manufacturing
25:15 - Biggest takeaway - how manufacturing is different from other industries, demographics, generations, and structures
30:00 - Outro - Where you can find Cecilia and what does her company do?
