In this episode of Be a B2B Leader we learn more about psychology from Phill Agnew the creator of Nudge - Marketing Science Simplified. Phill tells us why future B2B leaders should learn psychology and what are the 3 things they are responsible for. We talk a bit about the psychology behind motivation and dive a bit deeper on mastery . Phill shares why purpose, autonomy and mastery is often more valued by employees than a pay raise. And gives brilliant examples of nudges that we can leverage when it comes to business development.
0:00 - intro
1:00 - What should every b2b leader know about psychology?
3:10 - Psychology behind motivation - purpose, autonomy, mastery
5:06 - Why mastery is really important
8:15 - What are nudges and the mere exposure effect with examples
16:30 - Primacy effect - our brains use shortcuts and you're more likely to remember the first thing you hear or see
22:00 - Become a master of presentations like Steve Jobs
24:30 - What is the Dunning-Kruger effect and how does it affect our careers?
31:02 - The biggest takeaway from our coversation, why we have to learn psychology no matter what you do
35:00 - why you should listen to Nudge and where you can find Phill.
Outliers: The Story of Success by Malcolm Gladwell
The small BIG: small changes that spark big influence by Steve J. Martin
Thinking, Fast and Slow by Daniel Kahneman
