In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Steve Rice, a business strategist and advocate for sustainable leadership. They discuss various topics including the importance of sustainability in business operations, the challenges of balancing ethical practices with business growth, and how technology and communication can support these goals. Steve shares examples from his own experience working with manufacturers and outdoor industry leaders, emphasizing the significance of creating sustainable products and processes. They also explore the concept of non-arguable goals and the importance of maintaining core values in business.