When times are tough, the tough find opportunity. Buying a business in the middle of a pandemic can be a dicey proposition, especially a food-based business that had already seen a 75% drop in revenue. But our guest Aaron Anderson saw potential not only for resuscitation of the business but growth and expansion, and now Fresh Fit Meals, provider of fast casual health food, is opening new stores and looking to expand the model beyond their current market.
In this episode, we talk about the process of purchasing the business, securing the funds, and early sacrifices that allowed the business the space to find its footing. Plus the value in knowing what you want to get out of your business (and it can’t just be money), the challenges of people leadership, as well as having a vision of where and how you want to grow.
For more information on Fresh Fit Meals, visit freshfitmeals.com
