In this episode, Erwan, a Creative Strategist, shares his insights on transforming initial concepts into powerful campaigns. Tune in to discover his methods for creating compelling Reels tailored to the target group!
Host: Sonja Kamper
Guest: Erwan Liébot
- Canva: graphic design platform
- de-rush: preselection of clips for editing
- CapCut: all-in-one creative platform
- ChatGPT: generative artificial intelligence chatbot
- Google Sheets, Google Drive, Google Agenda (Calendar), Gmail, Gemini: Google ecosystem
- ubiquitous: omnipresent
- chronophage: time-eater
- hook: attention-grabber (visual, sound, psychology)
- CTA: call to action, buy now, read more
- police d'écriture (fr.): typeface
- Es-em-uh: SME, E is pronounced as uh in French
