Have you ever wondered what the job of an internal/external communication officer is like? Tune in to see its connection to a Swiss Army Knife.
Host: Sonja Kamper
Guest: Tess Lawrence
Explanations:
- RSE: fr. Responsabilité Sociale des Entreprises; eng. CSR, Corporate Social Responsibility
- Dot the i's and cross the t's: pay great attention to small details
- Sarbacane: all-in-one solution for marketing communications
- Canva: graphic design platform
- Templafy: AI-powered document generation platform
- WordPress: wab content management system
- WPML: translation plugin for WordPress
- WordPress Editor: way to edit pages on WordPress
- GPT: Generative Pre-trained Transformer, ChatGPT
- PlayPlay: video editing tool
- Clipchamp: video editing tool
- Adobe Premiere Pro: video editing application
- Pardot: marketing automation solution of Salesforce = Marketing Cloud Account Engagement
- Salesforce: CRM (Customer Relationship Management) software
- Gamma: AI design partner
- Google Analytics: collects website data for reports
- SEO: Search Engine Optimisation improves website ranking on the SERP
- SERP: Search Engine Result Page
- McKinsey: global management consulting firm
