Maybe you caught that episode of Jimmy Kimmel featuring Maren Morris mentioning Pickleball and how she ended up on the cover of Pickleball Magazine just 4 months ago? Or you heard about the Galentine’s Day event this past February in LA hosted by well known actress and comedian, June Diane Raphael. My guest, Laura Gainor, is one of the faces in the industry behind helping making that happen. We take a deep dive into why LinkedIn is highly overlooked as a social media platform for Pickleball and how to leverage it, as well as her insightful advice on networking, and organizing your very own Pickleball event.
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Chapters:
00:00 Intro recap
00:52 Volair ad
01:20 Start of the show
03:12 Working with USA Pickleball
07:20 Newsletter and growing opportunities
14:00 Utilizing LinkedIn
18:40 Experience as a female founder
19:50 Celebrities in the sport
20:46 Advice on organizing an event
23:40 What is Pickleball In The Sun
26:30 Finding a start as a female in the industry
29:10 Building your team
33:20 Most unique pickleball events and stories
36:20 New project with Real Dill Pickleball Club
37:40 Advice on networking
40:10 Why media is eager on pickleball content
42:00 Challenges
43:30 Visit Laura and challenge her!
44:50 Go to spot to play in Ponte Vedra
46:35 Future of her businesses
48:15 How her mentality developed
49:50 Being remembered
51:50 Girl Scouts Troop 52017
53:20 Skills for empowering females
55:30 Book recommendations
56:33 Closing
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Vossberg Gainor is a digital marketing agency that focuses solely on marketing efforts for the sport of pickleball. The company focuses on driving awareness for brands and organizations involved in the sport of pickleball, works with avid pickleball players to strategically implement their personal brand online, and is a leader in strategic thinking and experiential marketing for pickleball events and tournaments. Vossberg Gainor offers brand development and strategy services, personal brand development services, tournament and event experiential marketing, and social media management services to individuals and brands specifically within the pickleball space.
Pickleball destination and lifestyle site dedicated to all things luxury pickleball.
https://www.pickleballinthesun.com/
Link to the newsletter: https://www.linkedin.com/newsletters/pickleball-marketing-news-6987526119562342400/
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Get in touch via email or Instagram:
Email: buildingpickleball1@gmail.com
https://instagram.com/buildingpickleball
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