Description

As the Associate Director of Content & Campaigns at Goldcast, Lindsay McGuire's days are spent overseeing and creating content about how marketers can use events as a top revenue-driving channel.

And believe you me, she practices what she preaches.

In this episode, Lindsay shares with Jess:

• Her transition to Goldcast and marketing to marketers (00:02:26)
• How she juggles and differentiates multiple event series for varied audiences (00:06:15)
• Ways to engage live event audiences that spark stories, social proof, and future content ideas (00:12:50)
• The importance of engaging with an event audience BEFORE an event (00:17:33)
• Adopting a video-first mindset and the ease of converting video content into text assets (00:19:47)

That's Marketing, Baby is sponsored by the incredible people at ércule and their free SEO tool, ottimo.

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