Mahdi Raza and David Mahdi join the podcast to talk about their new book, The Art of Selling Cybersecurity.
Is selling to infosec art, science, or a bit of both? Ahead of the SiberX CISO forum at the end of the month, George K and George A dig in, and got so carried away that this interview will be split into two parts!
Part 1: The bare knuckle brawl over sales tactics that suck, methods that work, and how to build trust.
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