Listen

Description

Recorded LIVE at RSAC 2025: Don Jeter, Chief Meme Officer at Torq returns! He breaks down how Torq built a cult brand in cybersecurity around their "SOAR is Dead" campaign.

George K and George A talk to Don about:

• Harnessing creativity in an era of algorithmic optimization: “You're not remembered for the safe ideas ever"
• Building internal excitement with your team (especially sales) before launching campaigns
• Creating something people actually want to be part of, not just another product
• His beliefs that brand leads to demand

If you're tired of AI-generated content, algorithm chasing, and the same old B2B tech marketing playbook, this episode delivers practical advice on standing out in an oversaturated market.

This episode is presented in partnership with Torq.

Check out the full video version of this interview on YouTube.