A friend texted Tom asking how to raise money for her kid's lacrosse team. His answer? The same three questions he's used for 30 years — from asking his Sunday school teacher for a $75 check at age 16 to running major gift campaigns at universities and health systems. In this episode, Tom breaks down the framework that scales from youth sports fundraising all the way to seven-figure campaigns, and explains why the single biggest mistake most fundraisers make is asking everyone instead of asking someone.
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