Nat Salvione has spent more than two decades in the gift card and rewards industry, and his passion for the work hasn’t dimmed. As Chief Commercial Officer at GiftBit, Nat leads the company’s expansion and partnerships while championing a simpler, more meaningful approach to incentives. In this episode, Nat and Curtis dive into why gift cards have a uniquely lasting impact compared to cash, drawing on compelling studies that show how employees remember not just receiving a gift card—but what they earned it for and how they used it. Nat reflects on his journey from reviewing fraud transactions in the early 2000s to shaping modern employee recognition programs, sharing personal stories that highlight the emotional resonance of well-designed rewards. Together, they examine where most recognition programs miss the mark, how companies can remove friction while staying financially sound, and why understanding individuals—not just budgets—is the key to building recognition that truly sticks.
About Nat:
Nat Salvione is the Chief Commercial Officer at Giftbit, a digital rewards and incentives platform that helps organizations connect more meaningfully with customers, employees, and partners. With over 20 years of experience in the industry, Nat leads Giftbit’s expansion, partnerships, and go-to-market strategy. He brings a deep passion for the gift card and rewards space, helping businesses unlock innovative ways to engage and build lasting relationships.
