In this episode of MustardHub Voices: Behind the Build, host Curtis Forbes sits down with Biz Williams, CRO at HRLogics and founder of Ryze Credits, to explore how a designer-turned-sales-leader built one of the fastest-growing compliance and tax-credit startups in the HR tech space. Biz shares her journey from creative beginnings to closing a $1.4 million revenue run in just three months, then merging with HR Logix to expand a full suite of compliance and credit-management tools.
Together, they dive into the leadership lessons behind her success—from earning trust through empathy to identifying real team players and future leaders. Biz unpacks how automation and AI are reshaping HR operations, why human judgment still matters, and what today’s executives can learn from listening to their people. Packed with insight, humor, and heart, this conversation is a masterclass in leading with transparency, scaling with purpose, and building relationships that last longer than any contract.
About Biz:
Elizabeth “Biz” Williams is a SaaS industry veteran with 14 years of experience in the space. She created Ryze Credits in 2024, which she sold to HRlogics in June 2025. Subsequently, she joined HRlogistics in the role of CRO.
