In this AI marketing podcast episode, Dan Sanchez dives headfirst into the whirlwind of reactions surrounding ChatGPT-5. With some marketers thrilled and others furious, Dan cuts through the hype to offer a grounded take on what's really happening with this major AI update. He explains why GPT-5 is a massive leap forward, how OpenAI's strategy democratizes access to advanced AI, and what practical steps you can take as a marketer to get the most from this new model.
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Timestamps
- 00:00 – The polarizing reaction to ChatGPT-5
- 01:30 – Results from Dan's LinkedIn poll
- 03:00 – Why OpenAI hyped GPT-5 (and what actually changed)
- 05:00 – The real power of GPT-5: better access, streamlined experience
- 06:30 – Personality backlash: users missing old affirming behavior
- 09:00 – The importance of AI pushing back, not affirming everything
- 11:00 – Bugs, glitches, and rollout pains
- 13:00 – OpenAI’s response and fixes
- 15:00 – How to organize your ChatGPT account for best results
- 18:00 – Context Engineering: give it the right data, not all the data
- 20:00 – Tuning how much GPT-5 "thinks" with reasoning prompts
- 22:00 – Beginner guide to AI agents and why they matter now
