In this AI marketing podcast episode, Dan Sanchez and his brother Travis unpack Sora 2’s splashy launch, why ChatGPT’s social-first spin matters, and what the rising tide of AI video means for marketers. We also hit OpenAI’s new in-chat shopping with Shopify/Etsy, and Anthropic’s Claude 4.5—plus the real-world ways we used AI this week.
• Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella
• High Level (My all in one marketing platform) — https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) — https://danchez.com/podtools
• n8n (my favorite AI automation tool) — https://danchez.com/n8n
• Sora 2 app by ChatGPT — (Apple App Store)
• ChatGPT — https://chat.openai.com/
• Google’s VO3 (video model) — (Google Labs announcement)
• HeyGen (talking‑head video) — https://www.heygen.com/
• Anthropic Claude 4.5 (Sonnet) — https://www.anthropic.com/
• High Level — https://danchez.com/highlevel
• AI Automation Vault (snapshots/campaigns) — https://aiautomationvault.com/
• Solo Podcast Challenge — https://solopodcastchallenge.com/
• U.S. Navy body‑fat formula (calculator reference) — (general reference)
• 00:00 – 05:30 — Sora 2 launches: why it’s topping the App Store, how it compares to VO3, and the audio realism that’s blowing minds.
• 05:30 – 09:30 — Watermarks, quality trade‑offs, and what’s usable for marketing right now.
• 09:30 – 14:30 — Sora as a social platform: capturing likeness/voice, consent controls, 10‑second clips, and early growth tactics.
• 14:30 – 18:30 — Marketers as directors: storytelling, continuity limits today, and what “good” looks like beyond shiny visuals.
• 18:30 – 20:10 — Moderation/IP: why Pikachu took over (briefly), takedowns, and how brand protections will evolve.
• 20:10 – 23:40 — In‑chat shopping via ChatGPT + Shopify/Etsy: what AIO/AEO means for e‑commerce and brand demand.
• 23:40 – 25:10 — Claude 4.5 Sonnet drops (then gets overshadowed): coding, data work, and writing strengths.
• 25:10 – 26:30 — Sponsor: High Level — cloning campaigns, snapshots, and a 30‑day look at Dan’s AI campaigns.
• 26:30 – 33:40 — Everyday AI: watermark removal ethics, Bible‑study context with AI, ad‑script drafting, and the Navy body‑fat method.
• 33:40 – 40:40 — Poll results on AI video in 2026, why early AI‑video experiments will mint new marketing careers, and the Pikachu mash‑ups.
