Description

Entrepreneurs and salespeople -- this week's episode is one to help you improve your sales outreach. We're talking about email sequences with Shawn Finder, CEO of Autoklose.

Listen in to hear Shawn discuss . . . 

• The difference between a marketing email nurture campaign and a sales email sequence
• Why you shouldn't waste the beginning of an email talking about yourself (hint: it has to do with how people read emails now on their phones)
• The do's and don'ts for email subject lines
• His thoughts on email personalization and customization
• His take on the ideal number of touches per sequence
• Using humor in the "kiss off" email
• Persistence and getting a returned email
• How video can improve your email outreach
• The importance of social selling in your sale cadence
• Tips on avoiding the spam filter
• Calendly and the use of scheduling technology
• A funny story about a 0% click-through rate
• What he'd do as his dream job
• A final tips for selling

If you'd like to get in touch with Shawn, you can reach him as follows:

Email:  shawn@autoclose.com

LinkedIn: https://www.linkedin.com/in/shawnfinder/

Twitter::@autoklose

Instagram: @sfinds

Website: www.autoklose.com

B2B Sales Handbook: https://autoklose.com/books/b2bsales

673 Years of Sales Excellence Book: https://autoklose.com/books/salesleaders

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About The B2B Mix Show

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

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