Description

In this episode, Brad Casper shares how he and his cofounder, Matt Moore have built a Rapid Results Agency to serve challenger brands, big and small.

Some highlights that hit us were

• How to deliver value to a new client FAST.  And violate their expectations in the best way possible.
• Why the recession is time for agencies to deliver value and speed (and how small agencies are better equipped to do this).
• How the RFP process works.  Including when to get on a plane and fly out to the client.

Without a doubt, Brad takes the cake for the most decorated guest on the show.  He is the CEO & Cofounder of Heart & Soul (https://gotheartandsoul.com/).

He has previously served at Proctor & Gamble, was the CEO of  Church & Dwight (Arm & Hammer, Arrid and other major brands), moved to be CEO of Dial Soap and even was the President of the Phoenix Suns!

We're grateful for Brad coming on!