Description

How do you move a potential client to action?

It’s not about pretty branding, belonging to the right Facebook groups, or even an archive of blog posts.

What it IS about: the words we choose to use when communicating with that potential client.

Lots of online gurus make copywriting sound complicated and overwhelming, and those of us who lead from our hearts get turned off by the fear of feeling sleazy and scammy.

But there are basic principles that will help you connect with your ideal client in a connection-based and genuine way.

In today’s episode, I dig in with my guest Stefanie Frank -- copywriter, trainer, and my speaking BFF -- into how to be persuasive when writing copy for your sales pages, newsletters, about page, and blog posts without making your clients feel sold to.

"The heart and soul of persuasion is inspiring someone to take an action.” - Stefanie Frank

Announcements:

I have a few limited Clarity Call spots this month to help you uncover one strategic shift that will lead to the results you seek. Click here to book a call.
Did you have an aha moment while listening to this episode? Head over to the Unforgettable Facebook group and share it.

In today's episode, you'll learn:

• How to structure your about page, homepage, and headlines so they’re compelling and resonate with your ideal client
• What the “me, me, me” factor is and how it’s hurting your conversions
• Why you should always be listening to what others are saying (hint: when Stefanie writes copy, 80% of what she needs lives in someone else’s head!)
• How to show you understand what your ideal clients are going through so they’ll feel more connected to you and ready to listen to your solution
• Which three resources Stefanie repeatedly uses when she writes copy

Links from the Episode

• Stefanie Frank’s website
• Frankly Good Coffee
• Marcus Sheridan
• Copywriting formulas

Warmth,