Description

A friend of mine spent thirty thousand dollars building his coaching program before a single person had agreed to buy it. He launched with one training. Two people bought his two hundred and ninety-seven-dollar offer. Do the math on that one. A coaching program does not fail at the launch. It fails in the building. In this episode, I walk through the three mistakes I see most often when coaches build a program, in the order they show up, plus the fix for each one.

In this episode:

• What validation actually looks like, and why building in a vacuum costs you time and money
• How one coach ran a pilot cohort of five people and spent zero dollars getting her proof
• The sequencing mistake that leaves you without a guaranteed outcome
• The reverse design method: start at the result and build backwards
• Same candy, different wrapper, and why your program can end up identical to five others without you meaning to
• How to build a framework from your lived experience instead of slapping a clever acronym on it
• My own lean path, from charging fifty dollars a month to a process I walk every client through

If you heard these mistakes and recognized yourself, you are right on time. Once you know better, you do better.
Join me live October 6 through 8, Tuesday to Thursday at 10 am Arizona time, for a three-day training where we pull your signature framework out of you. Save your seat at https://amanda-walker.com/live/