This week hosts Tim Ryan and Zack Miller sit down with Jeanette Prophyl, Founder and CEO of The B.O.B.O. Collective, a supply chain collective and brokerage for black owned consumer packaged goods businesses looking to grow their distribution. Watch this week’s episode to hear about Jeanette’s journey, how black consumers disproportionately outspend on products in the consumer packaged goods space, and much more!
Show notes:
(0:00) Introducing Jeanette Prophyl + Silicon Valley Bank
(8:20) What is B.O.B.O.?
(15:13) Lack of Black Manufactures
(24:10) DEI in 2023
(28:26) Pricing Strategies
(32:57) Improving from Start Peninsula
(41:52) Buying from early-stage founders + local companies
(48:37) Uncovering false labeling + being transparent
(54:25) What’s next? + Conclusion
About The B.O.B.O. Collective:
Jetty Prophyl is the Founder and CEO of B.O.B.O., the Black Owned Black Operated Collective. B.O.B.O certifies companies as Black Owned and markets them to companies looking for DEI Procurement.
B.O.B.O. is a supply chain collective offering an accessible full-service ecosystem by providing sourcing, manufacturing, sales, and distribution for Black-owned businesses. They help Black Owned CPG companies scale their production through our Collective of Black Owned Supply Chain Professionals.
Their Beta, the 100 Black Businesses initiative, is an accelerated program where they help Black businesses already making products scale up their production and list so that B.O.B.O. can certify and market them.
Learn more: https://bobocollective.com/ & https://www.linkedin.com/in/bobocollective/
About the hosts:
Tim Ryan is an angel investor and the Executive Director of StartWheel, an organization dedicated to connecting entrepreneurs with resources in Hampton Roads, Virginia. Tim also serves as the Director of REaKTOR, a space for technology-based startups to start and grow.
Zack Miller is a serial entrepreneur and author of Anomaly, a guide on differentiating yourself and your business from the crowd.
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Social Media:
Jeanette Prophyl
LinkedIn: https://www.linkedin.com/in/bobocollective/
Instagram: @thebobocollective (https://www.instagram.com/thebobocollective)
Tim Ryan
Twitter (personal): @ryantnt (https://twitter.com/ryantnt)
Twitter: @StartWheel (https://twitter.com/StartWheel)
LinkedIn (personal): https://www.linkedin.com/in/ryantnt/
LinkedIn: https://www.linkedin.com/company/startwheel-org/
Facebook: https://www.facebook.com/StartWheel
Zack Miller
https://www.zackmillersays.com
Twitter: @zackmillersays (https://twitter.com/zackmillersays)
Facebook: https://www.facebook.com/zackmillersays
Thanks to our Sponsors:
StartWheel – https://www.startwheel.org
Companies Mentioned:
Silicon Valley Bank: https://www.svb.com/
Bank of America: https://www.bankofamerica.com/
Black BRAND: https://blackbrand.biz/
Budweiser: https://us.budweiser.com/
757 Startups: https://757startupstudios.org/
BLM: https://blacklivesmatter.com/
This Week in Startups: https://www.youtube.com/c/thisweekin
Uber: https://www.uber.com/
Start Peninsula: https://www.startpeninsula.com/
Super Size Me 2: https://www.imdb.com/title/tt7215262/
Truly: https://trulyhardseltzer.com/
Coca-Cola: https://us.coca-cola.com/