Ethical persuasion is your professional obligation to your prospective clients.
But most advisors don't believe this because they fall into one of two extremes:
They either ditch the "ethical" part and dive into unethical manipulation tactics to trick their prospects into forking over their hard-earned money…
Or they think the complete opposite: That persuasion is beneath them. And thus, don't try to persuade prospective clients at all.
Both of these extremes are dead wrong. And if you're committing either one, you're building a business on quicksand.
Today's show makes the case that ethical persuasion is your obligation.
You'll discover the difference between ethical marketing and manipulative marketing, you'll learn why being ethical is often more persuasive, and you'll leave knowing how to spot manipulative tactics anywhere.
Listen now.
Show highlights include:
Why you don't need to be manipulative in order to be persuasive (and how misunderstanding the difference causes the slow and painful death of your business) (5:48)
A simple 3-part test you can use to determine whether something is manipulative or not (6:29)
Why it's ethical to leverage the incredible power of emotions when persuading someone to take your desired action (12:13)
3 signs that a financial advisor has crossed from ethical persuasion into manipulation territory (13:06)
Why acting like persuasion is beneath you as an advisor will just make prospective clients go to an advisor who actually cares about their future (17:17)
Since you listen to this podcast, I want to give you a gift:
If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.
