Description

What We Cover In This Episode:

• Cherise reveals how she got started in the industry and founded her own company [1:26]
  
  
• A look at Nick’s entrepreneurial journey as a founder [2:25]
  
  
• What a founder story is and all the things that having one can do for your company [4:29]
  
  
• How you can leverage and utilize your own founder story to make those connections and build community [7:25]
  
  
• The way that having a founder story will develop trust and credibility, along with inspiration [7:40]
  
  
• What you can do if you feel like you do not have a founder story that you can share [13:39]

Quotes:

“That founder story is your personal journey, your experience of why you chose to open a gym. I think our industry is so unique because there are so many unique stories.” [Cherise, 5:22]

“That founder story is often used as a way to connect with potential customers and build a sense of community and connection with them, and when it is done right, it is something pretty special.” [Cherise, 6:10]

“I feel like that's the difference between the entrepreneur and the dreamer. The dreamer can think up 47 different business ideas and never do them out of fear. The entrepreneur lacks just a little bit of that fear.” [Megan, 7:07]

“There has to be some kind of story that allows someone to trust you and feel like you could be a credible leader in this space, so your customers are drawn into that.” [Cherise, 7:58]

LINKS:  

fitDEGREE’s Business Portal

https://calendly.com/fitdegree/support 

support@fitDEGREE.com

https://www.instagram.com/fitdegree/

​​https://www.instagram.com/fitspot_guru/ 

https://www.instagram.com/whycoachingandconsulting/ 

https://www.fitdegree.com/blog 

https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q