What We Cover In This Episode:
What the fitDEGREE announcement board is and how it serves your business [2:55]
Why you should be treating your announcement board like you do a social feed [4:56]
Ways you can use the announcement boards to promote things by speaking directly to current clients [6:53]
How to drive awareness to events and series in advance using this tool [8:00]
What you can do to encourage instructors and brand advocates within your studio to comment on your announcement board [11:13]
Quotes:
“Yes, we looked at Facebook and Instagram to get an idea of how it should look and feel so it doesn’t look like a new concept to people, but It is our own custom-built social feed inside of your app for your clients to look at.” Nick [3:18]
“This is something that you should be treating like you would your Instagram feed, your Facebook feed or any other social feed. It should be preplanned, premeditated, and pre-formatted, and your announcements will start to look more legit.” [Megan, 5:17]
“I think one thing that's very important across-the-board, but to keep in mind for your announcement board, is your brand. You’re not just taking a random picture on a Tuesday afternoon of the front of your gym, where there’s 14 different cars of different colors parked out front, and the sunset looked pretty, but you’ve also got 6 people walking through the frame.” [Megan, 9:03]
“Even if it’s manufacturing it, get people to write comments on your announcement to spark engagement, and then on the admin side you can comment back as the instructor.” [Nick, 12:05]
LINKS:
Episode 97: Industry Tea with Niki Riga
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
