What We Cover In This Episode:
A look at ownership and management differences between these two business models [4:12]
The main differences with instructor programming in boutique and franchise locations [6:39]
What to be aware of in terms of brand consistency and flexibility [9:58]
How the scalability and reach varies between boutique and franchise [16:14]
Our final thoughts on Innovation, adaptability and more [19:43]
Quotes:
“Boutique fitness studios are typically independently owned and managed. This often allows for more flexibility in terms of their operations, services offered and their pricing. Fitness franchise studios, on the other hand, are part of a larger corporate network and they have a lot of rules to follow.” [Megan. 4:16]
“Brand consistency is another thing that differs between your boutiques versus franchises. Franchise studios have to maintain a branding consistency across all of their locations, and this includes things from the look of their studio to the vibe of their studio, the types of classes they offer, marketing and advertising, and even the music they play during their classes.” [Megan, 10:12]
“With boutique exercise, the boutique studio, you craft the image for yourself. You maintain that standard, you can set your own mission, vision, values, all of that, and they hire into it.” [Megan,18:43]
“[With] a true boutique studio experience, you’re starting from scratch and you are the architect. [With] a franchise, you better follow those blueprints or you’re screwed.” [Megan, 19:27]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
