What We Cover In This Episode:
News with Nick and a look at how Capitol Hill is “getting fit” [0:54]
Why you need to find and lean into your ideal clients in order to have a successful business and a strong community [5:36]
The reasons that SEO is crucial for attracting organic traffic [7:12]
What happens when you build a content strategy that offers value [8:27]
How to approach leveraging the power of social media to create a dynamic presence [9:51]
What the ultimate goal of email marketing should be [11:28]
Tips for incorporating video tutorials into your digital marketing strategy [12:25]
A look at online reviews and the power they hold [13:13]
What to consider with mobile optimization [14:28]
Some of the ways to utilize the data analytics tools that are available [15:45]
Why you need to have everything dailed in before even starting to do paid advertising [15:51]
Quotes:
“It was completely different 5 [or] 10 years ago, but now it’s once you know your niche audience, you just follow the trends and you just put your niche on each trend.” [Megan, 9:13]
“Personally I think, vlogging, short posts, long form posts and all the video content you can do is great. People love videos.” [Megan, 12:43]
“You can't improve what you don't track, and it doesn't really matter how you feel. It just depends what the numbers say, they’re the things that move [the needle].” [Nick, 16:00]
“You have to earn the right to do paid advertising, in my opinion. Everything needs to be dialed in.” [16:45]
LINKS:
Capitol Hill Gets Fit as Myzone Congressional Activity Challenge Returns
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