What We Cover In This Episode:
What you can do to make gifting easy for your members [4:45]
How launching campaigns by late October can help you avoid the "holiday noise" that starts around Thanksgiving [5:33]
The key reasons why campaigns should be designed with tight retention dates [7:24]
What to consider when doing a gift card push around the holidays [15:20]
How creating a referral challenge can boost engagement and get you new clients [15:40]
Things studio owners can do to leverage Black Friday and Small Business Saturday [16:00]
Why pre-selling January memberships can be a powerful marketing strategy [16:50]
Final thoughts on offering an "introductory series" for new clients and what this can lead for them and your business [22:09]
Quotes:
“I think with branded material or any kind of promotional material, don't go cheap, either don't do it or make sure it's high-quality.” [Nick, 12:01]
“Celebrate the studio, celebrate the small business, give back, encourage them to support small businesses instead of the large franchises in the area…take advantage of Black Friday, Cyber Monday; it’s not just for e-commerce. It can also be for the local businesses.” [Nick, 16:09]
“The goal is to get people started not necessarily to keep people going because if you are providing value, the value is what keeps them coming back not because they scored a great black Friday deal.” [Nick, 21:36]
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