What We Cover In This Episode:
How to master the "consultant" approach to sales in order to grow your client base [1:10]
The "software trap" and why it's the biggest mistake studio owners make when wanting to generate new leads [7:33]
The reasons that automation should be a tool for efficiency, not a replacement for personality [10:00]
What the #1 growth lever for the new year should be if you only have 90 days to move the needle [14:12]
We debunk the BIG myth most studio owners believe right now about the path to growth [15:23]
Quotes:
"Automation is to help retention. I do not think it is meant to be the driver of the conversation. At this point, I feel it is more informational than anything, it's not really [meant] to take a personality." [Nick, 10:07]
"As consumers, we pretty much know what we want, especially if we have signed up to enter your ecosystem. We are aware of you, we will make that choice when it makes sense for us." [Nick, 13:26]
"You should be able to look at your booking keeping once a month, or once a quarter at least, look at all of the subscription software that you have and know exactly what they do, which team members are using them and what problems they're solving. If not, get rid of it." [Nick, 16:21]
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