What We Cover In This Episode:
The real truth about August and December slumps and why most boutique fitness businesses are more seasonal than owners want to admit [0:53]
Why relying on late cancel revenue is actually a "lagging indicator" of a broken schedule [3:18]
The tactical way to cut underperforming classes without sparking a revolt from your auto-renew members [7:52]
When to cut your losses and why marketing harder won't fix a "vibe" problem [9:53]
Quotes:
"Sustainable revenue comes from attendance, not penalties. If people are consistently late canceling, "How do I actually get you into the studio?' is the better question here." [Nick, 6:36]
"Speculation is a hell of a drug. You make up the stories of why you think why these people are doing these behaviors and whether it's a personal relationship or a business relationship. Sometimes it is a lot easier just to ask what's going on and what can I do to be better?" [Nick, 7:32]
"If you are looking to cut classes because payroll numbers don't make sense. There is payroll, and there is also just the vibe of a quarter filled class that doesn't feel good for anybody." [9:20]
LINKS:
Episode 291: Do, Delegate, Delete: The Studio Owner's Guide to Choosing VA, Team, or Tech
Episode 292: Delegate Like a Pro: How to Onboard, Train, and Track a Virtual Assistant
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