Description

What We Cover In This Episode:

• What you can do to identify or make sure the sale you are hosting is on brand with your studio [2:07]
  
  
• How to approach running two locations, with polar opposite environments, when deciding on intro offers and more [5:16]
  
  
• Ways the pricing menus differ between her two locations, plus the various memberships that they offer [5:39]
  
  
• Our thoughts on new client acquisition and gifting [10:02]
  
  
• Lindsay talks about how hard she has worked to make her two locations one team and one community [11:19]

Quotes: 

“As long as there is a long-term or short-term vision to get them into traditional pricing, that just sounds like a customer acquisition cost.” [Nick, 7:14]

“That customer cost a little bit more to come onto the platform, but it’s ok. They’re more likely to have a long-term relationship with us because they came from someone of trust.” [Nick, 7:52]

“We find that when they have something that one, is their own, and they have value in it, they’ll stay longer. Two, when they have something that everyone else has in the studio, they feel they’re part of the in-crowd.” [Lindsey, 10:15]

“It is important to us that we are one community, and we do things together. That’s actually a really important thing for us with having two studios. You’ll see people with two studios, a lot of times almost separate their studios.” [Lindsey, 11:19]

LINKS:

https://thestablesstudio.com/

https://www.instagram.com/the_stables_studio/

Episode 42: Brand Advocate Intro - Lindsey

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