Episode 70: Industry Tea with the creators of DOSED

Description

What We Cover In This Episode:

Chelsea and Carolynn talk about the three businesses they have developed and how their journey led them to where they are today [2:12]
The process of creating and launching a pre-workout drink to the market [4:36]
Taking the leap with Pilates Club and making the decision to pivot to online microformer-based classes [6:26]
What EMS training is all about and the innovation behind it [9:11]
The statistically-proven correlation between mental and physical health [18:17]
How Chelsea and Carolynn differentiated between in-studio and virtual when it comes to brand, community and advertising [25:17]
The way they initially got their foot in the door and how that led to their multiple businesses and products [32:21]
The philosophy behind growing their business, growing their brand, and branching out into different avenues [36:23]
Tips and advice for expanding your own business [43:55]

Quotes:

“We had such extensive knowledge of the supplements side of things, and we knew exactly what we were looking for in a formula and how to tweak the formula.” [Carolynn, 5:22]

“I'm sure there's a ton of science around the endorphins and all the drugs you release inside your body that help, but I think just achieving something is very underrated. It’s overlooked; it’s just a physical achievement that you made that you didn’t think you could make, and it has got to do wonders for your mental health.” [Nick, 20:33]

“People don't give themself this allotment of a learning curve when they try something new. I see it time and time again, whether it's weightlifting, pilates or yoga, they jump into it and they’re like I should be good at it now, but you’re not good at anything you start. So, we have to do a really big crash course on how to get this right and give yourself three months.” [Carolynn, 21:36]

“You know once you get past a certain point of number of locations, you have to make things feel a little cold. You have to have procedures and people are just following procedures, it's not about feeling anymore at that point.” [Chelsea, 35:53]

“If you instinctively feel something is right, you just have to go for it. You can't let yourself think about it too much because that's what's going to stop you, trying to create this perfect thing.” [Chelsea, 37:00]

LINKS:

https://www.instagram.com/chelsea_crest/

https://www.instagram.com/___carolynn__/

https://www.instagram.com/pilates___club/

https://www.instagram.com/dosed_/

https://www.instagram.com/megaburnfitness/

https://www.currentbody.com/blogs/editorial/what-is-ems-training

https://www.sebastienlagree.com/

https://www.johnwbrickfoundation.org/move-your-mental-health-report/

https://www.bodybuilding.com/

fitDEGREE’s Business Portal

https://calendly.com/fitdegree/support