Emma Van Heusen is a Facebook Ads expert. She runs an agency that predominantly specializes in health, fitness, physical therapy, and e-commerce businesses using two different funnels where the fitness funnel is more focused on lead generation while e-commerce is focused on generating sales from the ads.
She was mentored by the Facebook Global Strategy team for 6 months. Joining this team has helped her gain knowledge about how the facebook algorithm works. This also gave her an edge to see how the team approaches Facebook Ads for the big brands they work with. Through this, she has been able to help other fitness professionals grow their business AND grow her business.
On today's episode, Emma will tell how to use Facebook Ads effectively to grow your business. She will share tips on targeting the right audience and strategies to be a pro in lead generation.
