Today, I’m joined by Dane McCarthy, founder of The Athletic Clubs.
Training in squads, members of the private NYC gyms meet twice weekly for a full-body workout and social fix — holding each other accountable while having fun in the process.
In this episode, we dive deeper into the chain’s uniquely communal approach.
We also cover:
• Creating community
• Optimizing for member retention
• Scaling the business with intention
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The Athletic Club’s Website: https://www.the-athleticclubs.com/
The Athletic Club’s IG: https://www.instagram.com/the.athleticclubs/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
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Chapters:
(00:00) Introduction
(02:00) Building the Athletic Clubs
(03:36) Creating a supportive fitness community using squads
(04:56) Going from an idea to a sustainable business
(08:04) Best practices for building fitness squads
(14:17) Scaling the business intentionally
(23:40) Marketing strategies
(31:12) Future roadmap
(33:35) Conclusion
