Today, I'm joined by Marc Washington, founder & executive chairman of Supergut.
Scaling science-backed wellness support, Supergut’s shakes, bars, and supplements feature a proprietary fiber blend clinically shown to support metabolic and overall health.
In this episode, Marc shares the brand’s evolution from DTC to nationwide retail.
We also cover:
• The rise of GLP-1s
• Balancing science with accessibility
• Making functional nutrition more mainstream
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Supergut's Website: https://www.supergut.com/
Supergut’s IG: https://www.instagram.com/supergut
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Chapters:
(00:00) Introduction
(01:50) The Supergut Journey
(07:05) Expanding Product Lines
(11:32) The Ozempic Era and GLP-1s
(20:17) Marketing Strategies and Retail Expansion
(24:37) From Scientific Roots to Consumer Trust
(31:31) Future Roadmap
(34:18) Conclusion
