Today, I'm joined by Darren MacDonald, CEO of Tonal.
Packing a complete AI-driven home gym into one machine, Tonal is expanding access to safe resistance training — positioning strength as essential to preventative health and longevity.
In this episode, we discuss the evolution of connected fitness and strength training as medicine.
We also cover:
• Making resistance training more accessible and data-driven
• Expanding beyond direct-to-consumer channels
• Building the future of personalized fitness
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Website: https://www.tonal.com/
IG: https://www.instagram.com/tonal
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
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Chapters:
(00:00) Introduction
(01:15) Darren’s Path to CEO
(04:20) Making Strength Training More Accessible
(09:10) Growth Strategy & Marketing
(16:15) Strength Training for Longevity
(20:25) Product Innovation & Tonal 2
(26:10) Retail & Commercial Expansion
(31:35) Future Roadmap
(36:50) Conclusion
