Today, I'm joined by Pete Hull, founder and CEO of Fitstop.
With 165 locations across four countries, it hosts team-based workouts combining functional strength, metabolic conditioning, and social connection.
In this episode, we discuss the brand’s approach to results-driven social fitness.
We also cover:
Fostering genuine community
Finding the right franchise partners
Adapting the Aussie-born concept to the US
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Website: https://fitstop.com/
FitStop IG: https://www.instagram.com/fitstopfitness/
Pete’s IG: https://www.instagram.com/peterhull
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
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Chapters:
(00:00) Introduction
(01:30) Fitstop background
(02:15) Social strength training
(04:00) From motocross athlete to fitness entrepreneur
(06:00) The Fitstop training methodology
(08:15) Creating genuine community in group fitness
(11:15) Making training accessible
(14:30) The social aspect of strength training
(17:45) Functional fitness for everyday life
(19:45) Expanding into the U.S. market
(22:30) Finding the right franchise partners
(24:15) Adapting the concept for the American market
(26:15) Technology and performance tracking
(28:30) Supporting members' wellbeing beyond workouts
(31:00) The Australian fitness boom
(32:30) Future roadmap
(35:00) Conclusion
