Today, I'm joined by Dane McCarthy, founder of Club Athletic.
Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on "training squads" — small, consistent groups that train together under a dedicated coach.
In this episode, we discuss building community and accountability through small-group training.
We also cover:
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Website: www.clubathletic.co
Contact: dane@athleticclubsgroup.com
Hiring: Coaches wanted https://apply.workable.com/the-athletic-clubs/?lng=en
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Chapters:
(00:00) Introduction
(01:54) Current state rebranding
(03:08) Squad model
(04:26) Training squads differentiation
(06:06) Community infrastructure
(08:09) Dunbar's law
(10:01) Community building at scale
(12:04) Modality details
(14:29) Results and consistency
(18:20) Gen Z training trends
(21:04) Chicago expansion
(24:01) Rebrand positioning
(26:37) New locations timeline
(29:36) Density strategy
(31:46) 2K squads by 2030
(33:26) Where to find
(35:55) Conclusion
