Emmanuel Laroche, host of the “flavors unknown” podcast says “Everyone who knows me would say that it’s obvious that I love food. I always loved food. It started when I was a kid with my mom. I’m obviously French. You can tell from the little tiny accent people say that I have. My parents were from the Northeast part of France close to Germany. The Lorraine area. I always remember my mom cooking for family or friend events. I learned how to cook when I was very young”.
There’s seven steps in the process.
First of all you have to establish a connection with the person that you want to have as a guests.
You have to have an agreement because having the connection is not enough.
After you have the agreement then there is the whole research because you are not going to interview them without you spending time in advance to learn about who they are.
You have to put together a series of questions that’s you. I am sharing the main questions with them in advance.
Then after that there is the recording that I do most of the time remotely on the phone or it could be face to face.
And then when this is done there is another aspect of the podcasting which is editing as I edit my podcast. Because I just want to focus on rich content. I’m trying to have a podcast which is 35 to 45 minutes long because otherwise people lose interest and the focus.
After editing starts the promotion. I know it is strange but even if you are doing the podcast for an audience, the problem is that people don’t know about it. You want to put it out there and you have to let them know that it exists. So social media is one tool to accomplish this. When you start, no one is listening. The promotion aspect is always important and I think that for me it’s key. The people that listen to the podcast can have a important role here and they can help the host to promote the podcast. They can share it with they their foodie friends, they can share it within their network and maybe they don’t have that in mind when they listen to the podcast Subscribe to it. Share it with your network. Word of mouth is critical! Always prepare visuals and share all the links with your guest. Easier for them to share if they want to.
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