You hear a lot of talk about deal marketing but how does it actually happen? At some point, every single family real estate investor ought to try and speak with actual homeowners who need to sell their home. Short of bidding at the courthouse foreclosure auctions with a wad of certified checks in your pocket, this is the best way to buy property. And because you have the opportunity to use creative deal structuring this could possibly be the best way to purchase property. But you have to find the sellers, right? If you drive up and down a street and pay close attention to the houses you may be able to tell some things about the occupants. Do you see what we might call deferred maintenance? That could be a sign that the owners are struggling financially right now. You may have someone willing to sell their house. Vacant and abandoned properties are pretty easy to spot. But there usually aren’t clear indications of other life situations that could be leading people to sell. This includes but isn’t limited to divorce, bankruptcy, inherited houses, job transfers and other things. Interestingly, many of these life situations have a way of becoming public knowledge. If there is a divorce, there is a civil case. If the house is inherited, there is usually a probate process. And if the information is public, there are professionals who can gather this information into a list and sell it. That’s what a list broker does. Today on the show we are joined by my list broker, who prefers to be called a Marketing Consultant, Karen Anderson.
Karen is a Leading Direct Marketing & List Consultant based out of Houston, Texas. Raised in a “Real Estate and Oil Family,” in Los Angeles, CA, she graduated from Belmont University with a Bachelor’s degree in Business – Concentration in Marketing/Statistics.
She began her career as a Sales and Marketing Executive in a IBM Affiliate - Software Systems company, wherein began her drive to develop innovative database formulas for success.
In 2000, seeing how her parents were real estate investors requiring better databases for marketing, she took her statistics & marketing expertise into the list industry where she became a pioneer building unique marketing list programs for all real estate investors nationwide.
After working for a large list corporation for several years, she established and became owner of a more intimate and customized list direct marketing business. She is passionate about researching and creating pre-built list models targeting motivated buyers and sellers. She assists clients from list sourcing, developing direct mail templates and assistance with fulfilment. She also offers additional consult and marketing service designs.
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