In this episode, Heather breaks down one of the biggest causes of stress and burnout for photographers: measuring success solely by clients and revenue. She explains why this mindset keeps you stuck in anxiety and dissatisfaction—and how to break free from it.
Key takeaways from this episode:
Revenue is not the only measure of success. When you tie your confidence and happiness to numbers alone, your emotions rise and fall with every booking, inquiry, or slow season.
Happiness becomes conditional when you chase milestones. Many photographers believe they'll feel better once they hit the next goal, but that mindset only postpones satisfaction.
Growth doesn't require dissatisfaction. Just like an oak tree grows without criticizing itself for not being fully grown, you can appreciate where you are and still desire to grow.
Comparison is helpful only when applied narrowly. Comparing tactics and skills can help you improve—but comparing big outcomes like revenue or success steals joy.
The process matters more than the milestone. Falling in love with the process allows you to feel fulfilled along the way while still moving forward toward your goals.
This episode is a reminder that you're not behind—you're in the middle of becoming, and that's exactly where growth happens.
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