I thought I knew a decent amount about how to connect with buyers. I was wrong.
Alli Ball has all the secrets I wanted to know. She has successfully opened several retail locations, including the Bi-Rite Divisadero location as store manager. She is a rockstar.
Listen to this episode and you'll agree:
- Opening Bi-Rite in Divisadero
- Why they rejected Runa, who is doing great today and was recently on the podcast.
- The right way to cold call on new stores
- How to send information to buyers
- Understanding category performance
- Do buyers like being acknowledged as "busy"?
- Can you send a text message to a buyer?
- Constant, gentle pressure
- Demystifying the business plan
- The future of online vs in-person retail
