What happens when a top-tier attorney thinks like a marketer?
On the latest episode of Tom's World of Marketing, I sat down with Peter Hoppenfeld — the "marketer who happens to be a lawyer" behind some of the biggest names in direct response and info marketing.
Peter has spent 40+ years helping entrepreneurs, health professionals, and thought leaders grow without crossing legal lines — and in this conversation, he breaks down what actually works.
In this episode, we cover:
Why strategy comes before lawyering
How compliance can be a competitive advantage
The #1 mistake professionals make when marketing their expertise
Why trust, integrity, and clarity still outperform every new tool
How to scale without giving away your "golden egg" (your equity)
"There's no shortcut to smart. The most effective marketing has always been the trusted advisor."
If you're a lawyer, doctor, consultant, or expert trying to grow your practice without risking your license or reputation, then this episode is a must-watch.
Or listen now: [link to episode]
Host: Tom Foster
Guest: Peter Hoppenfeld
#WorldOfMarketing #TrustedAdvisor #MarketingStrategy #Compliance #ProfessionalServices #Entrepreneurship #DirectResponse #PersonalBrand
