Although it's critical to their success, prospecting can seem like a never-ending chore for Fractional CMOs, but it doesn't have to be! Casey Stanton discusses how Fractional CMOs should approach prospecting to find new business opportunities, how to make sure prospecting remains a priority, and what you can do to honor your time commitments.
Takeaways:
- To avoid prospecting feeling like a chore that you know you have to do, block out time on your calendar. Create times that are specifically just for prospecting.
- Beyond simply scheduling the time to prospect in your calendar, you need to approach it strategically and, more importantly, you need to actually do the work during that timeframe.
- You need to honor your own time with the same reverence you have for other people's time. When you start engaging with a project and someone else has their own problem, it can be hard to avoid dropping everything to plunge into helping them.
- Right now, create a recurring time in your calendar for two hours, twice a week to prioritize prospecting.
- Your calendar reflects your priorities in life and if you are not scheduling in time expressly so you can prospect, prospecting is not a priority to you.
- Be mindful of your "self-commitment muscle" and remind yourself to show up and honor the times on your calendar.
Quote of the Show:
- "If you're not blocking your calendar, it's not a priority to you" - Casey Stanton
Shout Outs:
- Jesse Stoddard - Fractional CMO in the CMOx Accelerator
- Wyatt Woodsmall - Author and Executive Coach
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